WMO is educating weather presenters in how to communicate climate change through their presentation of daily weather at TV. WMO is also providing tools and materials that assists the weather presenters in this task.
WMO - workshop for meteorologists
Grant given: 2015
Grant amount: 510.000 NOK
Convincing the general public and business and political leaders that climate change is an
immediate threat and that we must take urgent action is a major challenge. Climate change
can seem too remote, abstract, and overwhelming to most individuals. We therefore need
effective communicators who can convey how climate change will increasingly disrupt
people’s lives and those of generations to come. Climate change needs to feel more
immediate, visceral and personal if it is to compete with everyday concerns and inspire
people to become proactive and to contribute in specific ways to mitigation and adaptation.
Climate science explained by TV weather presenters can have this impact. Weather
presenters are natural communicators, have large and dedicated daily audiences, are
generally liked and respected, and know how to communicate about the weather extremes
through which people experience climate variability and climate change. They therefore have
the potential to become powerful climate change spokespersons and science educators.
WMO is committed to inspiring and assisting TV weather presenters to play this role by
providing them with practical tools and information and opportunities for training and