It all started with a chair
History

Peter found partners that wanted to support his original solutions. He was lucky, because many decision makers prefer well-known and safe solutions.
In 2000 Peter Opsvik’s family-owned company donated one third of its shares to The Minor Foundation for Major Challenges. The foundation supports communication projects that contribute to mitigating human-made global warming.
Driven by Peter’s philosophy, The Minor Foundation is subsidising innovative, experimental and inventive approaches for promoting climate action. We wish to support projects that other donors and organisations find too unconventional.